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Personal Orientation Project
and Exploration of Vocational Training

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and the resources you will need to complete them.

Exploration tools

Become an SEO Marketer

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Please note that clicking on the links on this page will direct you to websites that are not affiliated with the POP Index. These links may no longer be active or may direct you to information that is outdated or inappropriate.

Experiential Tools | Added on February 16, 2018

Pixabay, public domain, http://bit.ly/2ExV1Uj

Are you interested in search engine optimization (SEO) marketing? Do you want to learn more about this up-and-coming field? Read about what SEO is and, if this piques your interest, work your way through the Beginner's Guide to SEO!

You may also want to watch a YouTube video that explains what search engine optimization is.

Find out more about the role, salary, education, job prospects, etc. of SEO marketers in Canada.

Usage costs: No
Formats: Video, Website

Technical information

YouTube video

Materials required:

  • Computer

Keywords associated with this tool:  Show +

algorithms analytics bounce rates coding computers digital Google HTML Internet keywords links marketer marketing online search engine optimization search engine results pages search engines SEO SERPs social media tags traffic URLs visitors web design webmaster webpages websites

Author and legal information


© Moz, Inc. All rights reserved.
© Search Engine Land
© The Globe and Mail. All rights reserved.

Please note that the programs of study listed below were drawn from websites providing vocational and educational information in the province of Québec (including educational institutions). For more detailed information, please visit these websites directly.

Programs of study directly linked


  • Computer Engineering
  • Computer Science
  • Software Engineering
  • Web Services and Applications

Programs of study indirectly linked


  • Computer Science Technology (420.A0)
  • Computer Science Technology (Network Management) (420.A0)
  • Graphic and Web Design (412.A0)
  • Graphic Design (570.A0)
  • Office System Technology (Micropublishing and Hypermedia) (412.A0)


  • Computer Applications
  • Computer Applications with Computation Arts
  • Computer Games
  • Computer Science and Biology
  • Computer Systems
  • Software Systems

This tool is associated to the following fields on the POP Index Web Site.

POP Index fields of interest

Directly linked with:

Indirectly linked with:

Vocational training sectors

Indirectly linked with:

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